I proposed this idea as part of a paper I wrote on digital music in 2002. Six years later, I think it's a lousy idea. I can't imagine why anyone would choose to purchase music this way on a regular basis. Why on earth would you want to drag yourself to the mall to plug into a machine that's no more capable than your home PC w/ iTunes installed to buy music? I can understand why a handful of Borders marketing execs sitting in a conference room would think that this is a good idea. After all, the business of selling plastic discs is dying and they still have revenue numbers to hit. However, if they have illusions of this type of music selling becoming a new norm and making up for what they're missing in the modern era of music sales, they'll be in for a rude awakening. This is a glossier version of the impulse candy rack at the supermarket, at best.